Meet the team

We are a close-knit team with varied backgrounds in accounting, finance and business enabling us to bring unique expertise to the table when working with our clients.

Samuel Troy profile image

Samuel Troy Chartered Accountant, Partner

vouchedfor-sm.png

Sam is able to understand a wide range of sectors and their individual complexities and his client portfolio reflects this. As a Chartered Accountant with over 15 years practice experience, he brings a wealth of knowledge to the firm. Sam is an expert at navigating the technicalities and complexity of the tax and accounting regime and thus has a firm grip on where our clients are able to maximise profits and ensure tax efficiency. Sam enjoys making the numbers do the talking.

Speciality

Sam’s core focus is tax saving and financial planning for small and medium sized businesses helping to drive our client’s commercial success. He manages data in a way that’s transparent and makes traditional accounting relevant and interesting to our clients. The ability to make Accounting data readily available and versatile for any statutory tax or management purpose.

Recreation

Sam believes a healthy mind needs a healthy body, on his days off you will find him working out in the gym but Sam’s main priority is spending time with his kids and he loves cooking up a mean spicy chicken dinner and exploring the works of all kinds of philosophers.

Alec White profile image

Alec White Accountant, Partner

With over 20 years of business management and analysis experience, Alec is well positioned to offer advice on streamlining your business making it more efficient while saving you time and money. Alec is the Ying to Sam’s Yang, helping our clients to interpret the numbers while thriving on helping our clients to make sense of their financials and finding ways to add profit to their bottom line.

Speciality

Alec has a knack for understanding our client’s vision for their business and ensuring they develop and grow in a sustainable fashion. Alec is extremely experienced at helping founders of SME’s and start-ups to build successful, rewarding and futureproof businesses. Alec enjoys problem solving with his clients and loves to use new and innovative technology to do it.

Recreation

Alec’s other passion is growing plants and if you find yourself watching the highlights of the Chelsea Flower Show during May you may catch a glimpse of Alec on the TV standing proudly next to his award-winning peonies.

Dan Balakrishnan

Daniel Balakrishnan Accountant, Head of Business Development

Daniel has spent over 15 years working in accounting practices. In 2012 he was head hunted to help a large firm and their clients to transition to cloud based accounting. Daniels keen understanding of technology meant he was at the forefront of implementing pioneer cloud based accounting services. Daniel is also very skilled at getting to grips with new client needs and understanding the best way for the firm to make a difference to each individual business we currently work with.

Daniel handles all new business relationships and is very adept at advising clients on the best services for them, tailoring our basic accounting packages to include other financial services that your business may benefit from.

Speciality

Daniel is the glue that holds the practice together, his empathetic approach to clients and the team means he helps assign our clients to the best member of the team for the particular problem they need solving always making sure we achieve the best results for our clients.

Recreation

Daniel is a family man and loves spending quality time with his children. On a sunny Saturday afternoon, you will find him in the park playing football most likely allowing his sons to score all the goals. Daniel also loves new technology whenever he has a moment to himself, he will always be discovering the latest features of his new gadgets.

Laura profile image

Laura Crawford Accountant, Head of Client Relationships

Laura has been with the firm for 3 years and has become an integral part of the team. She is the main point of contact for all of our clients when it comes to the day to day running of their business financials. Her expertise extends to expense tracking; vat returns and payroll. The firm believe in using technology to stream sales and expenses for the businesses we work with but as this is a new concept for a lot of our clients Laura offers hands on support when integrating any new accounting software, helping clients to navigate the system so they feel comfortable when using the technology.

Speciality

Laura is proactive when it comes to making sure your financials are always up to date. She enjoys working alongside our clients ensuring the business is operating in the most efficient and organised manner while hitting deadlines with precision.

Recreation

Laura enjoys sipping champagne on a sunny beach holiday while being pampered to the max. Laura is a real family girl and an avid dog lover. Laura carries her passion for order at work to her home which she keeps freakishly tidy, a bit like Monica from Friends.

Iftikhar profile image

Iftikhar AhmedChartered Accountant, Compliance Specialist

Iftikhar qualified as a Chartered Certified Accountant in 2019, has spent majority of his working career in practice. Iftikhar has worked his way up from trainee accountant to a senior accountant role thus developing a well-rounded skill set in all tax aspects such as PAYE, VAT and corporation tax.

Iftikhar feels it is very important to ensure that the relationship with clients is that of trust and good faith. Iftikhar says "the strength of your relationship with your client is reflective of the quality of advice given. The healthier the relationship the better the advice, and in turn the more successful our clients become."

Speciality

Iftikhar specialises in providing tax advice and believes that with proactive tax planning minimises exposure to Corporation Tax, Capital Gains Tax, Inheritance Tax and income Tax.

Iftikhar has said "during my experience working with business owners be it start-ups or established businesses, I have noticed that owners always restrict themselves in the fear that growth would result in higher tax liabilities making them question is it really worth going the extra mile? This is when with effective tax planning, earning more doesn’t meaning more taxes it would mean more rewards and potential."

Recreation

Iftikhar loves to quote his favourite boxer Muhammad Ali "A man who views the world the same at fifty as he did at twenty has wasted thirty years of his life". As you can tell he is a boxing fan and he believes having a good work-life balance is crucial. Iftikhar is always up for any challenge and loves watching and playing any type of sport, his favourites being football, cricket, boxing and hockey.

Call us Banner image for Connected Accounting

Free Consultation

Get in touch with us today for a fresh perspective and a free consultation.

Connected Accounting

Providing simple to understand accounting services for private and business clients with a hands-on approach. Building strong long-lasting relationships that you can trust.

Connected Accounting Limited | Registered Number: 09617704 | Registered Office: St Albans office

St Albans

Contact Details

London Office:
Connected Accounting, 107-111 Fleet Street, Blackfriars, London EC4A 2AB
St Albans Office:
Connected Accounting, Fountain Court, 2 Victoria Square, Victoria Street, St Albans AL1 3TF .

Call us: 01727 537 160

2021 WFA Winners

Reviews and Ratings for Accountant Samuel Troy, Tonbridge
Home | Our Approach | Resources | News | Contact us | Accessibility | Disclaimer | Privacy | Help | Site map | © 2021 Connected Accounting. All rights reserved. We use cookies on this website, you can find more information about cookies here.