Who We Are

"The team are knowledgeable, very thorough, flexible in changing circumstances and an absolute pleasure to deal with. Thank you for your support Team Connected!"

- Kim, Director


To help our clients realise their goals using simple understandable accounting and practical business advice assisting them to build sustainable, viable and profitable businesses.


Always maintain a hands on approach using our expertise to connect and understand our clients assisting them to interpret financial data to make sound decisions and run successful businesses.

Samuel Troy & Alec White founded Connected Accounting in 2015. They struck out on their own after working at larger firms with the desire to provide simple to understand accounting for private and business clients with a hands-on approach. Accounting is an essential service which all businesses need but Alec & Sam want to make sure the numbers they provide are based in reality, the data is always relevant and accurate enabling business owners and all clients to make the best decisions possible.

Sam’s experience as a practice based Chartered Accountant compliments Alec’s background running businesses and working as an industry accountant. Together with the rest of the team they provide a 360-service helping you to head off problems at the pass rather than dealing with the aftermath. There are no stupid questions and they ask tons in order to get to know you and your business. They want to understand how you operate and what you want to achieve so they can help you get there.

Connected Accounting’s service is client focused. We want to build strong long-lasting relationships that you can trust. We understand the pitfalls and challenges in running a business and we want you to lean on us and our experience to help you navigate and steer your business in the direction you want to take it. We are there for our clients when they need us.

We don’t believe in fancy jargon and complicated spreadsheets, we know you need accurate real time data at the touch of a button. By marrying traditional accounting methods and cloud accounting software we can make your finances simpler to understand. We want to be part of your team.

Want to know more? Then please contact us.

Quote banner
Team icon

Meet the team

We are a close-knit team with varied backgrounds in accounting, finance and business enabling us to bring unique expertise to the table when working with our clients.

Meet the Team
Quote banner
Call us Banner image for Connected Accounting

Free Consultation

Get in touch with us today for a fresh perspective and a free consultation.

Connected Accounting

Providing simple to understand accounting services for private and business clients with a hands-on approach. Building strong long-lasting relationships that you can trust.

Connected Accounting Limited | Registered Number: 09617704 | Registered Office: St Albans office

St Albans

Contact Details

London Office:
Connected Accounting, 107-111 Fleet Street, Blackfriars, London EC4A 2AB
St Albans Office:
Connected Accounting, Fountain Court, 2 Victoria Square, Victoria Street, St Albans AL1 3TF .

Call us: 01727 537 160

2021 WFA Winners

Reviews and Ratings for Accountant Samuel Troy, Tonbridge
Home | Our Pricing | Resources | Contact us | Accessibility | Disclaimer | Privacy | Help | Site map | © 2022 Connected Accounting. All rights reserved. We use cookies on this website, you can find more information about cookies here.