Start-ups & Growth

Starting a new business? Or taking on a partner? Looking to expand? We can handle all the formalities, advice and legal setup to make a success of your new venture or growth strategy right from the start.

Direction + Endeavour + Achieve

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Seth Godin

Our mission is simple: to help you get to where you want to go

With years of experience in running our own businesses, we have learnt some hard won lessons and experience in navigating the ups and downs of running a business. We take this experience together with our professional training and use it to help you plan the future of your business, working alongside you to achieve your ultimate wish list.

Our natural curiosity means we ask questions that other accountants don't.

Alec White

Our vision: To be a valuable part of your team

We want you to be successful and if we can be a part of that success then even better! Our clients always enjoy and benefit from having someone available to tease ideas out with, or just give them a little insight or an alternative perspective when they are wanting to make key business decisions. Our aim is to help you set meaningful goals and strategies that will get you to your destination.

About Alec White

With over 20 years of business management and analysis experience, Alec White - himself a successful business owner and entrepreneur - is well positioned to offer structured advice and support on getting your new venture off the ground, or streamlining your existing business making it more efficient, all whilst saving you time and money. He’ll help you to interpret the numbers while finding ways to add profit to your bottom line.

Alec has given us a completely different outlook on our business. There are many challenges on the horizon however we now feel as though we have the foundations in place to build sustainably. We really value Alec’s optimism, his advice and input.

Luke, Co-Founder

Alec certainly has a knack for understanding your vision for your business and ensuring it develops and grows in a sustainable way. He’s extremely experienced at helping founders of SME’s and start-ups to build successful, rewarding, and futureproof businesses.

To speak to Alec and find out how you can benefit from our Award-Winning Start-Up and Growth Service, please contact us.

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Connected Accounting

Providing simple to understand accounting services for private and business clients with a hands-on approach. Building strong long-lasting relationships that you can trust.

Connected Accounting Limited | Registered Number: 09617704 | Registered Office: St Albans office

St Albans

Contact Details

London Office:
Connected Accounting, 107-111 Fleet Street, Blackfriars, London EC4A 2AB
St Albans Office:
Connected Accounting, Fountain Court, 2 Victoria Square, Victoria Street, St Albans AL1 3TF .

Call us: 01727 537 160

2021 WFA Winners

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