Our Approach

Understand + Build + Grow

As a small firm of chartered accountants with years of experience in both business and accounting, we combine our understanding of the practicalities of running businesses with our skills in finance, business planning, tax, and accounting to offer you truly tailored advice, taking all aspects into consideration. Ultimately, we want to understand your organisation or business so we can help you build and grow in the way you would like.

How do we understand?

There are no such things as stupid questions when it comes to your business. We want you to ask us questions and we’ll ask you tons so we can get to know you and what you want to achieve.

Truly getting to know and understand you and your organisation means we can then use our own extensive experience of running businesses, combined with our advanced accounting and forecasting skills to help you navigate day to day operations, be it planning for growth or filing your VAT return.

The combination of our founders skills - Alec’s business & financial management experience and Sam as an experienced chartered accountant - gives you access to an unrivalled combination of skills.

Of course, we fully recognise that every client is unique and so requires the right mix of services that can suit your budget to help you grow in the way you have dreamed of.

How do we build?

We’re at your disposal to help you build better and deliver the results you want. We want to be a part of your team forging a long-lasting relationship that you can trust and offering advice that you can depend on. A lot of accountancy firms say they are ‘hands on’ but we truly are.

Our small team are actively engaged on every client, making sure we are familiar with your needs so we can give you strong practical advice on accounting matters as well as other complex issues that may arise from running your own business.

We want to be a trusted friend to you and your business; a group of people you can bounce ideas off and chat about concerns with.

Daniel Balakrishnan – Head of Business Development

Our close involvement means we regularly talk to our clients, daily, weekly or monthly as much as is required. We also use several unique planning and forecasting tools to really help you make the best and confident business decisions.

How do we help you grow?

We are a small team of highly skilled professionals, that care about you and your business. This means we truly do take the time to find out what your personal and business goals are to ensure that you get the best accountancy, tax, and business advice we can offer.

We want to help you grow and we recognise that your business is unique and requires the right set of services, care, and attention to help you grow in the way you have dreamed of.

Our business is personal to us, which means that your business is personal to us.

Alec White – Partner

We pride ourselves on achieving the results you are looking for, drawing on all our teams’ skills and experience to do it.

If you want to grow your business successfully, we are the right accountants for you.

Contact us now for a free consultation and a fresh perspective.

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Free Consultation

Get in touch with us today for a fresh perspective and a free consultation.

Connected Accounting

Providing simple to understand accounting services for private and business clients with a hands-on approach. Building strong long-lasting relationships that you can trust.

Connected Accounting Limited | Registered Number: 09617704 | Registered Office: St Albans office

St Albans

Contact Details

London Office:
Connected Accounting, 107-111 Fleet Street, Blackfriars, London EC4A 2AB
St Albans Office:
Connected Accounting, Fountain Court, 2 Victoria Square, Victoria Street, St Albans AL1 3TF .

Call us: 01727 537 160

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