The Partners

Samuel Troy

Founder of Connected Accounting in 2015, Sam now works with a variety of clients across a wide range of sectors, ranging from start-ups to multi-million pound organisations. As a Chartered Accountant with over 15 years industry experience, he brings a wealth of knowledge and innovative expertise to the firm.

Sam’s core focus is on the financial and management modelling of small and medium sized businesses, charities and group companies, helping to drive our clients commercial success.

Key areas of service include:

• Financial Modelling & Forecasting
• Virtual Finance Director
• Personal & Corporate Tax
• Statutory Accounts and Compliance

“I thoroughly recommend Sam. He has modelled and managed all aspects of our complex accounts through Excel and Xero. His financial modelling skills are of the highest level, and he manages all of the practicalities of our accounting system seamlessly”

Alec White

With over 20 years of business management and corporate experience, Alec is well positioned to offer our clients a unique advisory resource across a range of sectors. Specialising in the development and growth of our clients, as well as dealing with complex legal and compliance issues of business, he is well placed to help our clients achieve their goal of running a successful and rewarding enterprise.

Key areas of service include:

• Start Ups
• Business Expansion & Growth
• Corporate Legal & Compliance
• Business Funding

“Working with Alec and his team has been great. From starting up through to day to day running and business planning, they make everything really easy. Can’t recommend them highly enough”